![]() ![]() Potential “holy fails” are everywhere.īut because of the nature of the internet, no one is alone in the quest, whether it’s a cystic acne product or a non-greasy sunscreen you seek. Finding just the right product takes real work - and it’s a huge letdown if you do all that work and end up with a dud. New beauty products and indie brands are entering the market at a rate we’ve never seen before, resulting in a glut of things to choose from. Makeup and skin care have never been more popular. It’s an apt metaphor and the community’s preferred term for an end-all, be-all product. I’m not the only beauty lover to seek a holy grail. My travails to snag it - risking it being seized by customs, overpaying sellers, weathering formula changes - surely rival those of the Arthurian knights who searched for their own Holy Grail in medieval lore. I discovered it a few years ago, after it had been enthusiastically recommended on the r/AsianBeauty subreddit, a favorite niche corner of mine on the skin care internet that focuses primarily on Korean and Japanese brands.īut due to strict import rules for sunscreen ingredients that aren’t FDA-approved, getting it is a true quest. Makeup can be applied seamlessly over it. The formula is thin and absorbs instantly. Sunscreen technology here is woefully behind other countries, and strict FDA rules and the prohibitive cost of testing new ingredients have prevented any real innovation. They’re either too heavy and greasy or leave a ghostly white cast on my skin. I’m pretty sure I’ve tried them all, and they’re terrible. Sure, there are dozens of sunscreens available in the US. My Biore UV Aqua Rich Watery Essence sunscreen had made it to me safely from Japan. When it did, I tore through the customs paperwork, ripped open the box, and found two unassuming teal blue tubes inside. I waited two weeks for the package to arrive. ![]()
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